Sam Yates is the proud founder of Trident Swimming, now evolved into Trident Coaching, Surrey’s largest home-based multi-sport coaching company delivering sessions across more than 200 private home locations. Trident reflects his vision to provide a premium, highly personalised coaching service for both children and adults.

 

With dual degrees in Sport Science and Psychology, he has developed a unique, gamified approach to coaching, particularly in swimming, designed to accelerate learning while keeping sessions engaging, enjoyable, and development focused. By blending elite training principles with innovative, digitised methods, he has created a system that builds strong technical foundations while fostering a genuine, long term love of sport.

 

Throughout his 20s, he worked within large private swim coaching organisations, where he played a key role in recruiting, training, and developing coaches. This experience gave him a clear understanding of what drives high quality coaching, along with valuable insights gained from Olympians and highly experienced practitioners. He has since built a network of top level coaches across multiple sports, enabling Trident Coaching to deliver exceptional standards across every session.

 

Passionate about sport and continuous learning, he is particularly focused on supporting children at the very beginning of their journey, including those who may feel nervous or lack confidence. His approach centres on adapting each session to the individual, helping every young athlete or beginner feel comfortable, build trust, and progress at the right pace while enjoying the process.